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About
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
About
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Academics
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
Academics
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Admission & Financial Aid
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
Admission & Financial Aid
-
Student Life
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
Student Life
- Athletics
Watching the Monitor
Integrated Marketing Communication
Student Learning Outcomes
Mission Statement
The mission of the program is to advance the knowledge and practice of this multidisciplinary and evolving field through quality instruction.
Student Learning Outcomes
At the end of this program students should be able to:
- Understand the theory of consumer behavior and marketing segmentation strategies
- Demonstrate strong research, analytical and strategic decision-making skills
- Write effectively for diverse audiences
- Understand the concept of branding and the strategic importance of building brand equity
- Demonstrate good understanding of the traditional and nontraditional MARCOM tools
- Develop an effective Integrated Marketing Communication campaign plan